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The Luxury Car Dating Analogy

Okay. Here’s the most perfect analogy of how the Normal Person* views an M8R101 the Savants*. Let’s imagine Ferrari M8R10 is a car, and the Normal Person* is the buyer.

Now. Our seller is an enthusiast: “Look, Ferrari M8R10 is a one-of-a-kind model. It is completely custom-made from start to finish. Panther skin seats and interior (wow)2, the speaker system custom made by Sony. (Enter some exciting specs here.) The paint job, OMG can you see the pearl – it’s real pearl, new technology to extract the shine of pearls into paint – it will take you cruising through the French Riviera in luxury, but it will also win any race you dare to take it on. It is a spectacular vehicle.”

Now, our buyer looks annoyed: “Look. I just want a car to go shopping in. I don’t need all those horsepowers or speed, can you change the motor and gearbox into something more common, please. You should also take out the leather interior and swap them for something ordinary. I’m not fussed, just something less pricey and difficult to care for. I intend to have kids, so I really cannot have anything too difficult to clean in there. The paint is entirely too flashy for me, can you change that to something tan, please? And make a bit more room for the boot. Just make it look normal.”

Seller: “Um… I’m afraid we can’t do that, it’s a one-of-a-kind Ferrari!”

Buyer: “Yes, yes, you said but I’m not interested in all that fancy stuff, I just want a regular car, and once you’ve done those changes, you’ll reduce the price to what I am willing to pay for a car, too, obviously?”

Seller: “We’re… OBVIOUSLY, not making those changes.”

Buyer: “Why are you being so difficult? Look, I’m a serious buyer, but I just want a regular car!”

Seller: “We’re not a regular car dealer.”

Buyer: “Yes, but I want a Nissan Prius or equivalent!”

Seller: “There’s a Nissan outlet a five-minute drive from here, why don’t you take your business over there?”

Buyer: “I live right around the corner from here, and it would be a lot more convenient for me if you would just make those changes for me and reduce the price.”

Seller: “Wow. You are one entitled motha-fucka.”

Buyer: “Me? Entitled? I simply want a regular car, and you’re refusing to make me one! How can you call ME entitled?!”

Okay, in dating, when this is the first buyer, you’re quite adamant changes are not going to happen. Give it 10, 15 more years of customers like this pouring in with all the adamant insistence that their needs are the only reasonable ones… Because you were born in the wrong neighborhood, and they really cannot be bothered looking past you because you just happen to stand directly in front of them, and they need a nice, everyday reliable domestic partner, but one that somehow has the “Ferrari” status… Because everybody says those ones are the best ones, even if they don’t even begin to understand their value, worth, or purpose.


  1. M8R10 stands for “maybe an 8, real 10”, a short for the M8 syndrome

  2. don’t get any ideas now, this is fiction 

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