Your New Complete Social Media Strategy
- General: Reward behavior you like with attention as much as you can, EVEN IF the person wasn’t after attention per se.
- Ignore nasty comments.
- Like posts that you like.
- Hold comments for review where possible and have a staff member read them before you.
- Reply to as many nice people in your comments as you can.
- Follow GENUINELY interesting accounts. (Keep a high bar on this.)
- Reply to GENUINELY interesting IMs only (you don’t have to know the person. You’re not 12.)
- Start IM conversations with GENUINELY interesting people whose content you’re familiar with.
- Introduce people to new interesting people but don’t lower your bar to be nice. If you notice a genuine affinity between some of your followers, tho, introduce them. (Potentially a good way to get rid of some people.)
- Allow/encourage people to have conversations with each other in your comment section.
- Allow your followers to use your platform for self-promotion as long as they behave respectfully.
- IF you are rich and know of it, start a charity and handle all help requests through the charity, never again personally.
- Basically, never date someone who doesn’t publicly follow your social media again. If they don’t, they’re too self-important or not a fan. If they’re not a fan, they’re also not a True Emotion Mirror.
Genuine cool:
Being so impressive means your opinion and attention matter more than others, then using that position to uplift others’ moods.
Uncool: Being so impressive that your opinion and attention matter more than others, then acting superior because of it. Don’t let the Young Soul* talk you into being uncool.
Why this strategy works
the Young Soul* believe that attention is more precious than gold. They’d use gold to gain attention, not attention to get gold… Which, frankly, is probably smart considering. 😉 the Ravens* also value attention, but for different reasons. Therefore, your commodity online is attention.
the Young Soul* value public attention more than private attention, but the Ravens* value private attention to public attention. However, public attention is for people who know how to behave and who are overall nice people, well-socialized, and pleasant to interact with. PRIVATE conversations are for real friends (and friends you’re ashamed of, to be fair).
Attention in order of value: like comments, reply to comments on your content, like other people’s (esp. your fans) posts on their feeds (without following), comment on posts on other accounts (without following), follow someone, like posts on accounts you follow, comment on posts on accounts you follow, reply to IM’s, and the gold of all gold: start IM -conversation.
Why the Young Soul* will coach you NOT TO do any of this.
the Young Soul* believe a public person is a role model, akin to an authority figure or a teacher. However, teachers and role models are different things. Role models model well-socialized behaviors and attitudes, while teachers explain them. Celebrities, however, are a little complicated. They model artistry, philosophy, personal choice, and freedom of self-expression.
If your social media strategist is the Young Soul*, they’ll tell you to never do any of this. They value attention WAY TOO MUCH to be a good social media strategist, and they advice you to whore yourself for likes, while simultaneously reject all real interaction with people to signal that you are better and more important than your fans and followers.
They see “fans and followers” as a delicate balance, that if you go too far toward friendship, your fans will stop respecting you. Simultaneously, the Young Soul* don’t trust people they don’t know, so you have to keep talking to them to make them familiar with you, but deny them friendship and genuine interactions with you to keep them respecting you.
They teach you to systematically disrespect your fans and treat them in a fake manner, because they have no idea what they’re dealing with.
To the Young Soul* expressing like or respect is a dangerous business, because they fear liking the wrong stuff, and then people finding out they’re “not cool.” Obviously, there’s nothing uncooler than not liking anything and being fearful of people’s opinions about what you like. NOTHING more uncool than that.
All this is low-vibration bullshit. (And they will very much dislike people who swear, because their mommy told them that people who swear are bad people, and think your mommy was a bad mommy because she didn’t teach you not to swear. I know you do, lol.)
Let me tell you how much “like” is worth.
Stop treating likes like they’re a 10 000 dollar bill. My #1 teen idol who I still fucking worship “liked” a couple of my selfies a few years back. Although that’s probably a big gesture, I figured it is best not to read too much into it and ignored it. Do not underestimate people’s ability to “not jump into conclusions.” If you MEAN to flirt, you have to be a LOT MORE OBVIOUS than that.
Now, completely TRASH your idea of what a like is worth, and get real. It’s NICE but it’s not a Bitcoin, not even from a celebrity.
Also, stop treating your likes as a form of submission, but a very low-cost way of brightening someone else’s day.
Public friends (acquittances) and private friends (real friends).
Keep in mind that the Ravens* don’t really think too much about whether they’re a public friend or private friend or whether their friends are either. Their romantic partners are a different matter entirely.
the Young Soul* keep their “trainee friends” in secret, and “graduates” in public. They may have friends they’re ashamed of in private. Therefore if you carry on a private conversation with the Young Soul*, they think you’re training them to be your public friend, or that you love them but are ashamed of them. They assume that once you’re happy with their progress, they expect to be “introduced to the society” like a fucking debutante at a social ball.
Don’t fall into that trap if you’re a Ravens*. Don’t interact with people privately if you have no intent to introduce as your friends in public. (the Ravens* coach people privately all the time, out of pity toward a hopeless loser, not out of “seeing potential,” unless they SAY SO. Still, they should stop coaching potato sacks at all; people who seek love and care by being deliberately helpless and pathetic.)
If you’re not a celebrity, stop acting like a celebrity… In fact, if you are a celebrity, DEFINITELY stop acting like one.
Social Media is not a broadcaster. It’s a called “social” and “social networking” for a reason. You’re supposed to COMMUNICATE with your fans as much as possible. To be SOCIAL. Now, if you GENUINELY HATE IT, don’t do it, but if you love the idea, don’t let anything stop you. These are people who matter to you anyway. Your fans, your followers, people who keep you in business. NEVER HAS IT EVER been cool to ignore people when they’re politely talking to you. It certainly hasn’t started to be cool on social media, so stop ignoring nice people.
Stranger danger. You’re not 12 anymore, you can talk to strangers.
Strangers are friends you haven’t met yet. Stop treating them as serial killers who haven’t killed you yet.
Don’t let an irrational fear of strangers be catching – and check with your online strategy manager if they might be xenophobic. You’re not 12. You’re smart enough to know the difference between a creep and cool person. You cannot fake intelligence and charm, and genuine psychopaths are quite rare. ;p The danger is there, of course, but you know. You haven’t stopped having sex because AIDS exists, nor have you stop driving a car even though people get killed all the time.
And you still send your children to school in America! You can fucking answer an interesting comment without dying.
REAL danger
Here’s the real danger. You start reacting to attention-seeking negativity and pull your platform down into a battle field. You start reacting to sob stories and wind up being a professional 24/7 carer for people who seek attention by being as pathetic as possible.
Then, when they’ve gotten their fix, they need to RETURN THE FAVOR by getting you down (one way or another, not excluding Law of Attraction by proxy), so it’ll be your turn to receive love in the form of pity and compassion. I am not sure you’ll view that as a favor.
Also, do not reply to IM’s that are very “woe is me” when your main motivation is fear of being judged if you don’t. React if you GENUINELY care.
Set a tone: reward comments you like, IGNORE what you don’t want to see more of.
Reward the kind of comments you like with a reaction or a comment. Don’t limit your word count for the sake of limiting it. Just say what you want to. The more popular you are, the less you are expected to get to all of them, but let them see what you genuinely like to hear. A like is better than no reaction at all.
Reply to as many nice people in your comments as you can.
You don’t have to offer a platform for a-holes.
Hold comments for review where possible and have a staff member read them before you. Although allowing all comments is valiant and all, you don’t have to host a party to haters. Treat your social media as your private club, you don’t have to allow nasty people to stay.
Any behavior that would be out of line at a party is also out of line on social media. Political talk maybe a little out of place, but you know. Same rules. You’re hosting a sophisticated get-together, and people should behave accordingly.
Make real friends
Follow GENUINELY interesting accounts. (Keep a high bar on this.) Reply to GENUINELY interesting IMs only. Start IM conversations with GENUINELY interesting people, whose content you’re familiar with.
Now, this is where stuff gets interesting. There will be some genuinely interesting people around when you pay attention, and when they notice YOU are paying attention. INTERESTING PEOPLE have better things to do with their time than keep a non-managed social media account popping with their comments, therefore, if you cannot find anybody interesting on your social media now, the reason is that you’ve been a terrible host. Do better and behave better.
That said, there’s a chance there is SOME interesting comments from interesting people if you’re very famous. Perhaps about recent news about you or something. Insights may have been offered. Try it.
Master class
Allow people to use your social media to network, and to promote themselves. Screw your advertising team. You can still make sponsored posts, but let your fans connect to each other on your platform and don’t get too precious about it. Make it worth their while to keep your account rocking. Of course, remove blatant irrelevant spam, but if a conversation leads to, say legal things, and someone genuinely finds a potential client in your feed, let them have it. Perhaps even invite interesting professionals to say something: “Any artists in my followers? Post a link or a picture.”
Don’t react to sob stories with emotion but cold hard cash.
IF you are rich and know of it, start a charity and handle all help requests through the charity, never again personally. If you feel like it, you can simply say: “I’ll have my staff email you.” DO NOT OFFER love, compassion, support, no emotion. Your emotion here is toxic. If this is a person who is after attention through sickness and bad luck, your emotion will make them worse, not better. You’ll encourage it.
Instead, start a charity in your name, hire some people who are capable in maintaining a cool, professional tone. Have them help people who are genuinely in need, but DO NOT ALLOW THEM to express too much compassion or love. The reason being that there is a good chance the people go away if they notice personal love isn’t on the menu, and they want to use their token for love and compassion elsewhere.
If you don’t want to react to sob stories with cold, hard cash, ignore them completely. Keep this in mind: Your sympathy will not help.
Dating your fans.
Honest to god never date a person who isn’t your personal fan ever again. I mean how could your True Emotion Mirror EXPLAIN they’re not a fan? How could they not be? The more famous you are, the more strictly keep to your fans only – but obviously, be selective. There maybe crazos among them, but when you invite conversation from your fans, you may well find some real cool cats among them.
Basically, never date someone who doesn’t publicly follow your social media again. If they don’t, they’re too self-important or not a fan. If they’re not a fan, they’re also not a True Emotion Mirror.
And by the way, never date a person you are not a fan of again.
Still growing? Force unfollow.
If you’re not a celebrity (yet) here’s an unorthodox method: To tweak the algorithm to recommend you accounts that you want the attention of, whenever someone follows you that you don’t like, force them to unfollow you by blocking them and then unblocking them. Also, you may create a few fake sample accounts to model your suggestions after, but that requires a bit of savvy and dedication.
Also, follow people by gut feeling. Follow people whose profile photo you like. Try to send the algorithm a clear message as to what you like and who likes you… Or who you want to like you.
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*) Term changed after this post was originally written. Fractions of old terms may exist elsewhere in the post. Read about term updates.
**) Narcissists are Young Souls left alone to survive and they're doing their best. Their emotional age ranges from 3 to 17 -year old. The younger, the more severe the narcissism.
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